This is the website of Jim Cotton, freelance cycling writer and content creator. I produce marketing content and creative engagement pieces for brands, and write and edit full features, news stories, race reports, and product reviews for websites.

I attempt to bring my own personality and angle to my work, without jeopardising the demands of the brief.

I work with many publications including Cycling Weekly, Velonews, and Unfound.cc, and work with, or have worked with brands including PRO BIKE TOOL, Pongo.cc, Veloforte, and AMP Human Performance. I am also a long-term ambassador and influencer for Haute Route stage Fondos.

You can check out some select highlights from my portfolio below.

Please do contact me if you’d like to discuss any work or just have a chat:


Instagram and Twitter: @jim_c_1985



Cycling Weekly: Fitness Features

Freelance contributor to the UK’s oldest and largest cycling magazine and website, Cycling Weekly:

Work to date (click for PDF to read):

  • Sleep Yourself Faster: An investigation into the impact of sleep and the production of Human Growth Hormone on cycling performance, and how to improve your sleep. With insight from Sports Sleep Coach Nick Littlehales.
  • Decode Your Data: An insight into how to quickly understand power and heart rate data and interpret how they interplay, enabling you to train more effectively and get faster. With insight from Stephen Gallagher, DigDeepCoaching, and Tom Kirk, Custom Cycle Coaching.
  • Plan To Perfection: Can you plan to the extent Team Sky did when preparing for Froome’s crushing victory in Stage 19 of the 2018 Giro? How to best plan to smash your goals. With insight from Alex Dowsett, Katusha-Alpecin, and Conor Taylor, Team Sky.
  • Get in the Zone : Training Zones, demystified. An overview explainer of power and heart rate zones – the physiology, benefits, and suggested training sessions. With insight from Mike Woods, EF-Education First, and Tom Kirk, Custom Cycle Coaching.
  • Ramp Up Your Winter Training: A series of insights, interviews and suggestions on how to boost your form as winter transitions into spring, with insights from Russ Downing (formerly Team Sky), Nigel Mitchell, EF-Education First, Stephen Gallagher, DigDeepCoaching, and many more.
  • Ain’t Getting On No Plane!: A look at how you can perform a more time and cost-effective ‘training camp’ from home, gaining all the fitness benefits you would if you’d jetted to Majorca or Tenerife. With insights from Stephen Gallagher, DigDeepCoaching. I also featured in the imagery for the article.
  • A Day In the Life: Harry Tanfield: Following Harry Tanfield (Katusha-Alpecin) for a day while he trained near Calpe, Spain, gaining an insight into life of a pro rider on a ‘normal’ day.
  • Who Trains Hardest? A case study of three hard-training amateurs, and what we can learn from their approach to training, how to keep a balanced approach to riding, and how to no overtrain.
  • Training Secrets of the Pros: Investigative piece digging up some of the unusual training methods used in the pro ranks that some may not know about. With insight from riders from EF-Education First, Lotto-Soudal, Katusha-Alpecin, Professor Jamie Pringle (Physiologist), and many more.

VeloNews.com: Weekend Web Editor

Writing race reports, copy editing journalist submissions, and managing social media for the leading American performance cycling publication VeloNews. Below are a few pieces I particularly enjoyed working on or more notable race reports:

PRO BIKE TOOL: Content and Social Manager

Producing and managing all content for PRO BIKE TOOL, Amazon’s leading bike tool brand, managing newsletters, video and photoshoot production, partnership schemes, and social media feeds.

Unfound.CC: Content Creator

Content creator for burgeoning cycling networking and social app, creative space and business showcase Unfound.CC, interviewing contributors for articles and generating community engagement

Allez-Allez.cc: Features Writer

Freelance contributor to pro cycling website, Allez-Allez.cc:

Pongo London: Content Creator

Creating engaging blogs and website copy, and assisting generate marketing and social concepts for premium cycling sock brand, Pongo London. Below is a sample of some of my work:

Veloforte: Content Writer

Road.cc: Reviewer

KYMIRA Sport: Content Writer